Göteborg City Race
Prosport's hand in creating the future of racing in Göteborg
Stefan Lindberg saw an opportunity in 1996 to bring the BTCC (British Touring Car Championship) to Göteborg by creating a new, temporary race track on the island of Hisingen.
Stefan Lindberg approached Alen J Gow of TOCA LTD (The company responsible for BTCC) and organized the event for 1997. Under the Company Name “Race Over Scandinavia AB”
Prosport is proud to have created a way for street racing to come to Göteborg and change the way that the STCC organizes events with Sweden to date.
Stefan Lindberg would like to thank Stena Line, Göran Johansson, Robert Lappalainen and Leif Nilsson (CEO of Göteborg & Co) for their commitment to this event.
Read More Below!
Prosport organized this event across countries and municipalities.
Part of the championship score
This event was a critical race in the championship as a win in Göteborg meant the same amount of points as winning any race during BTCC in the UK
Prosport Connects the Professionals
Stefan Lindberg's connections from his professional sports background allowed him to easily organize a partnership with Göteborg & Co whose CEO was a former teammate from Frölunda HC
Organising with Government
Prosport worked with Göran Johansson (The leader of Göteborg's municipality) and Leif Nilsson to generate the legal documents for race permissions.
Partnership with Stena Line
Prosport created a partnership with Stena Line to provide transport for the teams and their vehicles from the UK to Sweden and to dock the Ship next to the racetrack to act as an events venue, providing: A Hotel, events space, transport, and more!
Contracts and original Concept drawings
The Event & The BBC
Volvo's Commitment to its Home Town
Volvo was a main competitor in BTCC, with Richard Rydel driving a Volvo 850 TWR. Thus Volvo purchased 15,000 tickets which was half the daily limit of 30,000 people from Sweden and the UK!
Building the Barriers
Prosport organized the agreement for the barriers, fencing, seating, etc with Robert Lappalainen in Helsinki in 1995 during the ITCC which Robert Lappalainen was highly involved.
The Final Moments
Prosport and Stefan Lindberg organized this major event for over 2 years ready for September 1997. Having successfully created the event and all related planning, the final touches were put into place.
BBC (British Broadcasting Corporation)
With every part assembled over the 2 year period, the final say came down to the BBC, who pulled out of the event after not coming to an agreement with the SVT over broadcasting rights and monetisation.